Preventative Botox: Why Millennials Are Starting Younger

Botox used to be a treatment reserved for those looking to erase existing wrinkles. But in recent years, more millennials are turning to Botox as a preventative measure to keep fine lines from forming in the first place. This trend, often called “preventative Botox,” is changing the way we approach aging.

So how does it work? Botox relaxes the muscles that cause dynamic wrinkles—those that form with facial expressions like frowning or squinting. By treating these muscles before lines become etched into the skin, you can delay or even prevent deep wrinkles from forming altogether.

Most preventative Botox clients are in their mid-to-late 20s or early 30s. They typically need fewer units and less frequent touch-ups than older clients, making it a low-maintenance, long-term investment in youthful skin. Common treatment areas include the forehead, crow’s feet, and the glabella (between the brows).

Beyond aesthetics, preventative Botox also fosters mindfulness. Clients report being more aware of facial movements that contribute to aging. Combined with good skincare and sun protection, it forms a strong defense against early signs of aging. At Vixen Aesthetics, our expert injectors take a conservative, thoughtful approach to early Botox use. We help clients maintain natural expression while laying the groundwork for long-lasting smoothness and confidence. Preventative Botox is more than a trend—it’s a smart beauty strategy for the modern age.